Cosmetica Italia at Cosmoprof North America 2018

Cosmetica Italia will be back again this year at Cosmoprof North America 2018, the industry’s leading event in North America and the US in particular, based on the successful format exported by BolognaFiere around the world.

From 29 to 31 July, as many as 43 Italian companies will be exhibiting at Mandalay Bay Convention Center in Las Vegas, in the three pavilions Cosmetics & Personal Care, Packaging, Contract Manufacturing & Private Label, and Professional Beauty. The Professional Beauty pavilion, in particular, will be featuring an Italian collective of 13 companies, promoted by Cosmetica Italia. The Italian personal care association will also be coordinating a number of marketing initiatives and industry image events to showcase the excellence and international competitiveness of Made in Italy cosmetics.

Meredith Kerekes, head of the US Beauty Desk in New York, will be available to meet privately with companies interested in finding out more about the services and activities of the Beauty Made in Italy project, an initiative promoted jointly by Cosmetica Italia and ITA – Italian Trade Agency with the support of the Ministry of Economic Development to spread greater awareness of Made in Italy cosmetics in the United States and create business opportunities for Italian companies in the sector.

“The continuous search for effective formulas, backed by investment in product research and technological development, as well as the constant and fruitful partnership between the industry, universities, and research centres, are just some of the drivers behind the success of Italian cosmetics, underpinning the world-class excellence they have come to be known for around the globe,” says Renato Ancorotti, chairman of Cosmetica Italia. “The proof is in the market figures, which last year showed growth in exports of 7.1%, for a total value of €4.617 billion.”

The United States is the largest export market outside Europe for Italian cosmetics, third overall after France and Germany. In 2017, exports to the USA totalled €418 million in value (up by 3.4% on 2016), accounting for 9.1% of total exports of Italian cosmetics.

The segment attracting the strongest demand was make-up, accounting for 30.4% of Italian exports to the USA, for a value of over €127 million (up by 19.3% on 2016). Alcohol-based perfume products came in second place at over €99 million (+2.7% on 2016), making up 23.6% of exports to the USA. Hair care products instead came in third, with an export value stable year-on-year at over €87 million, accounting for 21% of the industry’s exports to the US market. Although lower in value, exports of personal cleansing products also posted major growth, up by 26.2% on 2016.


Turnover for the Italian cosmetics market in 2017 reached almost €11 billion. The role of foreign markets remains fundamental, with the positive trend in exports generating a trade surplus of over €2.5 billion. The cosmetics industry as a whole, encompassing suppliers of ingredients, machinery, through to packaging for finished goods, topped €15.6 billion in value.