Cosmetica Italia at Cosmofarma 2018

Bologna, 20-22 April 2018 – With growth rates that have expanded progressively over the last forty years to cover 18.5% of total cosmetic consumption, in 2017, the pharmacy channel recorded a sales value of over 1.8 billion euro (a 2% increase over the previous year). Confirming its presence at the Cosmofarma Exhibition 2018 (Hall 25 – stand C2), Cosmetica Italia (with the Cosmetics in Pharmacies Group) has reiterated the importance of this channel, which is set apart by the service and the degree of specialisation it offers.

Pharmacies are increasingly investing in cosmetic products and in the specialist training of sales staff – comments President of Cosmetica Italia’s Cosmetics in Pharmacies Group, Stefano Fatelli For the cosmetics sector, the value of an event like the Cosmofarma Exhibition lies in the fact that it represents a unique opportunity for meeting other operators, strengthening the relationship between pharmacists and cosmetic companies: a fundamental partnership for the channel“.

For the first time this year, the Contract Manufacturing Group will be joining the Cosmetics in Pharmacies Group during Cosmofarma. Indeed, Cosmetica Italia and BolognaFiere Cosmoprof have decided to create an area dedicated to contract manufacturers in Hall 32 (stands B15/C16 and A17/B18).

On Friday 20 April, Cosmetica Italia will be supporting numerous seminars and in-depth analyses at the Spazio Innovazione in Hall 25, with a view to fully illustrating the relationship between the cosmetics and pharmacy sectors: during these events, a wealth of information will be shared, from channel data and digital communications strategies to details regarding the scientific value of cosmetics and market analyses.


Cosmetics data and trends in the pharmacy channel: the recent evolution in the short term
Gian Andrea Positano | Head of the Cosmetica Italia Statistics Dept.

Places, Perceptions and Emotions: a language of feelings on digital platforms for cosmetics
Enrico Giubertoni | Cosmetica Marketing – Digital Marketing and digital transformation processes for cosmetics companies

2.00 pm – 2.30 pm
“The science behind beauty”: presentation of the publication on the scientific value of cosmetics by Cosmetica Italia
Carlo Baiesi | Cosmetica Italia advisor and head of the Progetto Università
Stefano Manfredini | Professor of Pharmaceutical and Toxicological Chemistry, Director of the Masters in Cosmetic Science and Technology at the University of Ferrara
Federica Borsa | Head of the Cosmetica Italia Education Project
Maurizio Crippa | Project Manager for Cosmetica Italia

2.30 pm – 3.00 pm
Analysis of the dermocosmetic market from the perspective of its relationship with the pharmacy sector
Elena Folpini | New Line

Saturday 21 April (2.15 pm – Spazio Innovazione) Anna Segatti, President of La forza e il sorriso Onlus takes part in the forum chaired by Cosmofarma and iFarma, on Make-up in pharmacies: a resource in which to invest , describing the goals achieved by the social responsibility project sponsored by Cosmetica Italia.

Finally, during the event, the Cosmetica Italia Statistics Dept. will be conducting its traditional qualitative research with IQVIA involving the pharmacists present at the event, with a view to analysing the future dynamics and the role of cosmetics within the channel, in consideration of the needs of the workforce.