Announcements from Cosmetica Italia Statistics Dept. on the domestic market open with a good sign: in fact, 2015 marks an increase of 2.2%.
The global turnover of the sector is on the rise, exceeding 10 billion euro (+6.5%), supported too by exports which confirm the trend of significant growth in recent years (+14.3% to a value of over 3,800 million euro).
“The growth of exports has a positive effect on the trade balance which has registered a record: 2,000 million euro” comments Fabio Rossello, President of Cosmetica Italia. “In the current climate, with stable recovery expected over the coming years, analysis of the digital ecosystem is strategic to intercept new trends, bring in customers and analyse the real needs of companies”.
The report for online cosmetic sales exceeded 170 million euro in 2015. Similarly, direct sales registered positive trends (over 720 million euro, +11%) which testifies to an evolution in the way that consumers purchase.
Even the pharmacy channel shows a positive trend, worth more than 1,800 million euro (+1.5% compared to 2014); consumer interest in natural products on the other hand is shown by a +4.9% increase of the herbalist store channel, which in 2015 exceeded more than 430 million euro.
After some years in risk, perfume shops, the second channel in terms of turnover allocation, returned to growth: in 2015 it experienced an upturn of approximately one percentage point for a value of 2,078 million euro.
The mass market, which accounts for 40% of all cosmetics sold in Italy, sees a two-speed trend characterised by a decrease in unit sales in large stores and an increase in specialised “home & personal care” sectors. In 2015 its value has almost reached 3,900 million euro, an increase of 2.5%.
Finally, the decline of professional channels continues, albeit with some signs of slowing down. Beauty institutes recorded -3.3%, while hairdressing salons fall by 2.2%: the dynamics of these channels highlights the difference between the salons that are unable to ride the recovery and those that intercept the changing methods of interacting with consumers.