Cosmoprof Asia 2016: Exports of Italian cosmetics to Asia are on the rise (+19%)

Cosmoprof Asia is back, the second biggest kermesse in the world dedicated to cosmetics after Cosmoprof Worldwide Bologna, with a number of major new additions for the 2016 edition.

Starting this year, the trade fair will be split into two separate exhibition areas: the     AsiaWorld-Expo (AWE) which, from 15 to 17 November, will host all exhibitors from the production supply chain for machinery and equipment, as well as those engaged in third-party manufacturing, private labels, and packaging – this section of the event will also feature a special new area dedicated to formulations and ingredients, entitled “Spotlight on ingredients“; the Hong Kong Convention and Exhibition Centre (HKCEC) conversely, which will be welcoming visitors from 16 to 18 November, will host exhibitors from finished product business sectors including Cosmetics & Toiletries, Beauty Salon, Hair Salon, Nail & Accessories, and will also feature several new special areas: “Extraordinary Gallery“, “Discover Trends” and “Emerging Beauty“.

Cosmetica Italia makes concrete investments in the promotion of Made in Italy products, once again participating in the 21st edition of the fair, which promises an estimated 2,700 international exhibitors, 23 national collectives and more than 60,000 visitors, in an exhibition area spanning more than 98,000 square metres.

The collaboration between Cosmetica Italia and ITA – Italian Trade Agency, with the financial contribution of the Ministry of Economic Development, as part of the Special promotional programme to enhance the main Italian trade shows, includes communications and image promotion initiatives in support of the business activities of the 109 Italian companies participating in the event (59 of which are associated with Cosmetica Italia). In particular, among the events planned, The Lipstick Factory (hall 5 at the AWE) is an installation that accompanies visitors on a journey through the production process behind the making of a lipstick.

In association with Promos, a Special Agency of the Milan Chamber of Commerce, Cosmetica Italia has also organised an Italian group participation of 35 companies (Hall 1E and 5G at the HKCEC and hall 3 at the AWE).

The signing of the Memorandum of Understanding between Cosmetica Italia and Korea Cosmetic Association is a significant event taking place during the fair: on Thursday 17 November, Fabio Rossello (president of Cosmetica Italia) and Lee Myung-Kyu (vice-president of the KCA) will sign the agreement, outlining the cooperation between the two associations, with the aim to favour the exchange of information regarding the cosmetics sector, the regulations the market trends.

Indeed, the Italian industry is placing increasing emphasis on internationalisation processes; the increase in exports over the course of 2015 testifies to this. Exported Italian cosmetics are now worth more than 3,810 million euros, an increase of +14.2%.

Overall, exports of Italian cosmetics to Asian markets in 2015 exceeded 705 million euros (+19 compared to 2014). Hong Kong in particular – the leading end market for export in central-eastern Asia – is worth 148 million euros (+32% over the previous year). 

Of this amount, more than 68 million euros are linked to alcohol-based perfume products and €66 million to products for body care. Despite being worth less (4.8 million euros), make-up products are interesting in terms of their dynamics, having quadrupled in value over the past year.

“In anticipation of the celebrations that are set to accompany the 50th edition of Cosmoprof Worldwide Bologna next year, as well as marking 50 years of Cosmetica Italia, Cosmoprof Asia has confirmed the privileged platform the business enjoys in Asia – comments Fabio Rossello, president of Cosmetica Italia – The unwavering dedication of Italian companies to the needs of international customers has allowed our exports to Asia, and so to Hong Kong, to maintain very positive results. Our association supports the internationalisation of businesses by monitoring and analysing the evolution of consumer tastes and choices, taking the specific features of the various markets into consideration: we simply need to think of the consistent demand from Hong Kong for alcohol-based perfume products, which accounts for more than 46% of exports from Italy (on average, Italian exports of alcohol-based perfume products to foreign markets represent 24% of total exports). This is a selective market that recognises the quality and efficacy of service offered by Italian companies.”