Today, the 2016 edition of Cosmoprof North America opens. Following Cosmoprof Worldwide Bologna and ahead of Cosmoprof Asia (which is set to take place in Hong Kong from 16 to 18 November), this edition of the trade fair will run from 24 to 26 July at the Mandalay Bay Convention Center in Las Vegas, following the successful format that BolognaFiere has exported around the world.
Cosmetica Italia, too, makes concrete investments in the promotion of Made in Italy products, and at this American kermesse – the leading North American event in the industry, especially in the United States – it will be presenting its new image, dedicated to the association’s programmes of internationalisation.
In association with Promos, the Special Agency of the Milan Chamber of Commerce, the association has organised an Italian group participation composed of 13 different companies which will be based in the Professional Beauty pavilion, to highlight the excellence of Italian cosmetics companies, and their competitiveness on an international level.
Cosmetica Italia’s partnership with ITA – Italian Trade Agency within the Special promotional programme to enhance the main Italian trade shows has led to the implementation of a range of communication and promotional initiatives, in support of the commercial activities of the 40 participating Italian companies.
In 2015, the United States was the third biggest destination for exported Italian cosmetics after Germany and France, with a significant growth of 31.2% over 2014 and a value of 326 million euros.
This value represents 85.6% of exports in the NAFTA area (Canada, Mexico and the United States).
With particular reference to the Italian products sold on the US market, one of the areas which performed best was that of alcohol-based perfume products, which, with a value of more than 87 million euros, represents nearly 27% of Italian exports to the US. Equally successful were exports of hair products, worth 85 million euros (up 27.1%) and make-up products (which totalled more than 77 million euros, an increase of 42.8% over 2014).
“The ability of the Italian cosmetics industry to offer a combination of product quality, service, safety and innovation is what really distinguishes it – declares Fabio Rossello, president of Cosmetica Italia – And this is confirmed by the major increase in exports of Italian products to the USA (+ 31.2%), whereas the total US domestic market saw only a very slight growth, with a significant increase in market shares for the Italian companies.”
The turnover of the Italian cosmetics market in 2015 reached 10 billion euro, and was further supported by the recovery of the domestic market, which finally returned to positive figures (with a growth of 1.4%). The role of foreign markets remains fundamental: exports increased by more than 14 percentage points (3.8 billion euros), thus generating a trade surplus of 2 billion euros.
In addition, the entire cosmetics supply chain, which covers everything from ingredients to machinery, packaging and the final product, has reached a value of nearly 14,500 million euros with an estimated growth of 3% in 2016.
Italy has confirmed its position as the 4th market in Europe, after Germany, the United Kingdom and France. The cosmetics market in Europe, which is worth more than 77,500 million euros, is the biggest in the world.