Las Vegas, July 12, 2015 – Today the 2015 Cosmoprof North America opens. After Cosmoprof Worldwide Bologna and before Cosmoprof Asia (Hong Kong, November 11-13), the exhibition takes place from July 12 to 14 at the Mandalay Bay Convention Center in Las Vegas and is characterised by the successful format that BolognaFiere exports around the world.

Cosmetica Italia, too, makes concrete investments in the promotion of the Made in Italy on the occasion of this event, which is confirmed as the specialised North American trade fair to look to, especially in the United States.

In partnership with Promos, the special agency of the Milan Chamber of Commerce for Internationalisation, the Association organises an Italian group participation in the Professional beauty sector, to underline the excellence of Italian cosmetics companies and their international competitiveness.

In addition, thanks to the collaboration with the Italian Trade Agency – ICE, Cosmetica Italia promotes the business of the 37 Italian exhibitors with specific communication activities, including some video interviews to the representatives of the single participating companies to be broadcast on the different communication channels of the fair (web and social).

In 2014, too, the United States was the number one destination of Italian cosmetics export after France, Germany and the United Kingdom, with a growth rate of +16% for a value equal to 249 million Euros.

This value represents 85.6% of export in the NAFTA area (Canada, Mexico and the United States).

The clearest performances as far as Italian products sold on the US market are concerned were those of alcohol-based perfume products, that for a value near to 73 million Euros represent 29.2% of the Italian exports in the USA. Equally important were hair products, which were close to 67 million Euros, growing by 9.9%.

“The increase of 16% in Italian exports to the USA is much more relevant, if we consider that the American domestic market recorded a slight growth – says Fabio Rossello, president of Cosmetica Italia – The US consumer, highly evolved, dynamic and keen on novelties, recognises the value of the Italian offer, characterised by services, safety and innovation”.

Some key data: the value of production in 2014 exceeded 9,350 million Euros (+0.8%) thanks to export, which growing by 4.9% surpassed 3,300 million Euros. This result leads to a positive trade balance of nearly 1,650 million Euros, with further room for growth. The entire cosmetics industry production chain (from ingredients to machinery, including packaging and finished product) reached a total value above 14,000 million Euros with an estimated growth of 3% in 2015: this is a further confirmation not only of the excellence of the single elements of the chain, but mainly of the ability of being an integrated and competitive system.

As far as the domestic market is concerned, substantially stable, in 2014 its value was approximately 9,400 million Euros. Lastly, Italy held its place as 4th market in Europe, after Germany, France and the United Kingdom. Europe is the largest cosmetics market in the world with over 72,000 million Euros.