Today the 12th Cosmoprof North America begins. After Cosmoprof Worldwide Bologna and before Cosmoprof Asia (Hong Kong, November 12-14), this trade fair takes place from 13 July 13 to 15 at the Mandalay Bay Convention Center in Las Vegas and uses the successful format that BolognaFiere exports around the world.

Cosmetica Italia, too, makes concrete investments in the promotion of Italian-made products for this American kermesse that affirms itself as the specialised North American trade fair to look to, especially in the United States.

961 exhibitors from more than 40 countries, including groups from China, Brazil, Italy, South Korea, Spain, Turkey, Pakistan, as well as the new entries, Poland and South Africa: these are the figures that the 2014 fair opens with.

In association with Promos, special company of the Milan Chamber Of Commerce for internationalisation, the association organises an Italian group in pavilions B and C to underscore the excellence of Italian cosmetics companies and their international competitiveness.

Thanks to the International Buyer Program, the Italian companies will get to meet a selection of qualified industry workers from Canada, Mexico, Argentina, Panama, Brazil and India with b2b meetings.

In 2013, too, the United States was the number one destination of Italian cosmetics export after France, Germany and the United Kingdom, with a recorded growth rate in 2013 of +4.7% for a value equal to 215 million euros.

This value represents 82.5% of export in the NAFTA area (Canada, Mexico and the United States).

The clearest performances as far as Italian products sold on the US market are concerned were those of alcohol-based perfume products, which grew by over 70% for a value of 70 million euros. Equally important are the hair products, which brushed 61 million euros, growing by 13%.

“The Italian offering increasingly affirms an aptitude towards internationalisation,” says Fabio Rossello, Chairman of Cosmetica Italia, “managing to compete not just on the new markets, but also on traditional markets where beating the comparison with competitors is tough. The ability to offer a mix of products, services, safety and innovation is the distinctive expression of the Italian cosmetics industry, which reacted first and better to the negative economic trend, both at home and abroad”.

Some emblematic data: the value of production in 2013 exceeded 9,200 million euros (+2.6%) thanks to export, which growing by 11% nearly reached 3,200 million euros. This result leads to a positive trade balance of over 1,500 million euros, with further room for growth.

As for that which concerns the substantially stable domestic market, in 2013 its value was approximately 9,500 million euros. Italy held its place as 4th market in Europe, after Germany, France and the United Kingdom. Europe is the largest cosmetics market in the world with over 72,000 million euros.