900 exhibitors from 40 countries and eight country pavilions devoted to Brazil, China, Colombia, South Korea, Italy and the new entries Spain, Pakistan and Turkey, the 2013 edition of Cosmoprof North America takes place from 14 to 16 July in the Mandalay Bay Convention Center, Las Vegas.

Thriving on the revival of exports all over the world, as well as to the NAFTA, Cosmetica Italia is investing substantially in promoting the system of cosmetics Made in Italy during the fair, which is confirmed as the benchmark event for North America in general and the USA in particular.

Operating in the framework of an agreement with ICE – the agency that promotes Italian business abroad and encourages their internationalisation – and the Ministry of Economic Development, Cosmetica Italia is undertaking a series of communication activities to support the commercial focus of the altogether 27 Italian companies showing in the fair.

In addition, Cosmetica Italia is partnering with Promos, the special agency of the Milan Chamber of Commerce for internationalisation, to organise a group participation of Italian firms in halls A and C, to reiterate the excellence of Italian cosmetics firms and their international competitiveness.

Thanks to the International Buyer Programme, the Italian firms are offered a programme of b2b meetings with a selection of qualified businessmen from Argentina, Canada, Panama, Brasil, India and Mexico.

Once again in 2012 the United States were the top destination for Italian cosmetics exports after Europe, with consumption up by 8.7% to a value of 206 million Euros.

This value accounts for 82% of exports to the NAFTA.

The most significant results achieved by Italian products sold on the US market were achieved by lotions and products for haircare, which totalled 54 million Euros and were up by nearly 35.1%. No less important were toilet waters and eau de cologne, up by 6.2% to a value of over 40 million Euros.

“Italian cosmetics’ competitive edge on international markets has deep roots”, comments Cosmetica Italia President Fabio Rossello, “this is a sector that invests more than 6% of its turnover in research and innovation. In Italy, production has increased by 0.9% to a value of nearly 9,000 million Euros”.

2012 saw Italy confirmed in fourth place in Europe for the value of its market (9,600 million Euros) after Germany, France and England. Europe is the world’s largest cosmetic market with more than 4,000 firms, 25,000 researchers and a supply chain consisting in about 1.5 million people.