Once again, Cosmetica Italia confirms its presence at this year’s Cosmoprof Asia trade fair, which will run from 11 to 13 November at the Hong Kong Convention and Exhibition Centre.
This edition marks the 20th birthday of the kermesse, which is second in the world after Cosmoprof Worldwide Bologna, reaffirming its position as the favoured platform for businesses in Asia. This year, the exhibition space will span an area of over 84,000 square meters, hosting 2,502 exhibitors from 45 different countries. Over the years, Cosmoprof Asia has established itself as a key event in the international calendar: indeed, this year more than 64,000 visitors are expected.
This edition will also be a special one for our country – alongside the US, Italy will be assuming the role of country of honour. The Red Party, due to take place on November 11 at 18:30, will be another opportunity to celebrate the 20th anniversary of the event and to fête the countries of honour.
Cosmetica Italia and ITA-Italian Trade Agency, with the financial support of the Italian Ministry of the Economic Development, have organised a rich communications programme to support the commercial activity of the 107 Italian companies exhibiting at the fair, 53 of which are Cosmetica Italia associates; these initiatives have contributed to highlighting the excellence of Italian cosmetics companies, and their competitiveness within a global market.
In association with Promos, the special agency of the Milan Chamber of Commerce, Cosmetica Italia has also organised an Italian group participation of 41 companies (Hall 1E, 3G and 5G).
Indeed, the Italian industry is placing increasing emphasis on internationalisation processes; the increase in exports over the course of 2014 testifies to this. Exported Italian cosmetics are now worth more than €3.33 billion, an increase of 4.9%.
Overall, exports of Italian cosmetics to Asian markets in 2014 exceeded €593 million (+6% over 2013); Hong Kong in particular – the leading end market for export in central-eastern Asia – is worth €112 million (+1.9% over the previous year).
Of this figure, more than €53 million is attributable to alcohol-based perfume products and more than €50 million to products for body care. With a lower sales volume (over €700 thousand), yet interesting in terms of dynamics, are oral hygiene products, sales of which have increased by over 300% over the past year.
“The unwavering attention that Italian companies dedicate to consumer needs has allowed our exports to Asia, and so to Hong Kong, to maintain a fully positive trend – comments Fabio Rossello, President of Cosmetica Italia – Our association supports the internationalisation of businesses by monitoring and analysing the evolution of consumer tastes and choices, paying particular attention to the individual characteristics of the various markets: we only need to think of Hong Kong, and of the ongoing demand for products for facial care and the so-called alphabet creams, which have become must-have products in the beauty routine of our Asian consumers, in a much more consistent manner than in Europe.”